Jewellers & Goldsmiths

Web Design For Jewellers.

Six jewellers and goldsmiths already run on sites we built — bespoke WordPress and Shopify stores for Chichester boutiques, a working goldsmithing workshop and the Hatton Garden watch trade. If you work in jewellery, you are asking someone who has already built for it.

OVERVIEW

Six builds, six working jewellers.

Real sites, named clients. No traffic or sales figures quoted — we’d rather show the work than invent numbers.

01
Griffin & Co Fine Jewellery

Chichester · Fine Jewellery

Shopify Build, SEO and Content.

NAJ member running a 1,893-product catalogue through a supplier pipeline we built.

A luxurious digital storefront for an independent bespoke jewellery startup in Chichester.

02
Alexander Jewellery

Chichester · Walk-in Boutique

Bespoke WordPress site with llms.txt AI-visibility.

A verified 5★ Trustpilot review from the owner, Paul Duncan.

A bespoke WordPress website with llms.txt AI-visibility setup for Alexander Jewellery — a family-run boutique jeweller in the heart of Chichester.

03
Ebony Jewellers

Chichester · Antique, Vintage & Bespoke

Shopify build and Maintenance over a 3-year Partnership.
An in-house goldsmith handles repairs, resizing and bespoke work.

A cohesive, boutique-inspired Shopify experience that evolved alongside their business over a 3-year partnership.

04
Hatton Garden Watch Repairs
Hatton Garden, London · Watch Trade

Website Rebuild, Hosting and Google Ads.

In the heart of London’s jewellery quarter.

A comprehensive digital overhaul and targeted Google Ads strategy for London’s premier luxury watch horologists.

04
Houghten's Goldsmiths
Hampshire · Goldsmithing Workshop
Houghtens Direct Launch

WordPress, Maintenance, Hosting and Email.

Private commissions and white-label work for luxury retailers — we know the trade channel.
05
The Personal Jeweller
London · Sussex · Surrey · Hampshire · Concierge
Built from zero in January 2026.
Logo, domain, socials, site and product catalogue, all in one month.

An exclusive, high-end digital portfolio showcasing bespoke jewellery design and private commissions.

Comprehensive Packages

Two ways to build, one for each kind of Jeweller.

The platform follows the business, not the other way round.

For Walk-in Shops & Bespoke Work

WordPress

A shop front that brings customers through the door and commissions.

Available Packages:
  • Essential

    1-Page Landing & Hosting

  • Professional

    5-Page Site + SEO

  • Premium

    Custom Dev & Booking Systems

shopify logo svgrepo com 1 Direct Launch

For Jewellers Who Sell Online

Shopify
A store that handles variations, stock and checkout from day one.
Available Packages:
  • Starter

    Setup & Payment Integration

  • Growth

    Inventory & Marketing Tools

  • Scale

    Advanced Analytics & Automation

Why Choose Direct Launch?

Expertise in Selling Jewellery Online.

A jewellery website has a job a generic template doesn’t do. These are the things I account for from the start.

Product and inventory data

Jewellery sells in variations — metals, stone grades, ring sizes. A Shopify store needs its feed set up so every variation shows the right price, image and stock state.

Bespoke and Commission Enquiry Flows

Engagement rings and remodelled heirlooms aren’t bought from a basket; they come from a conversation. The form, imagery and copy carry the same care as the piece.

The Walk-in vs. Online Split

Some jewellers sell online; some exist to bring a customer through the door. I design around which of those you actually are.

Local Trust for a High-value Purchase

People want to see the workshop, the hallmarks, the people behind the counter. Local presence — listings, reviews, the “based in…” signal — is part of the build.
undraw completing 3pe7 Direct Launch
What's Included

The Services That Matter to a Jeweller.

Not every service applies. These are the ones that do.

Experience unmatched hosting performance on an Autoscaling Cloud Platform. Keep your site fast, safe and always online.

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Comprehensive management of your digital catalog, ensuring your products are always up-to-date and perfectly presented.
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Unique designs crafted to reflect your brand’s essence. I create adaptable websites that can grow and adapt as your business develops.

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Lay the groundwork for high traffic. I focus on technical SEO and speed to ensure your digital branches reach new customers.

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Visual identities tailored to your business roots. From initial logo concepts to complete brand guidelines.
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Domain Name Hosting

Find your perfect domain at an amazing price with no hidden fees, complete with full DNS management.
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Professional Business Email

Secure and reliable email perfect for business or personal use, featuring advanced anti-spam and DKIM authentication.
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Complete setup and integration of Google’s business ecosystem to maximise your visibility and operational efficiency.

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Testimonials

What Clients Say

How I Work

Custom Website Design Process.

Step 1: Ideas & Planning

After selecting a Website Package, we discuss your business and designs you like, including Colour Schemes, Fonts, and Elements. You provide me a brief so I can deeply understand your business model, allowing me to make appropriate feature suggestions.

Step 2: Design & Build

I put together your Logos, Branding, and Graphics alongside a website template for your approval. I aim for a fast 10 – 15 Working Day Turnaround, staying in constant communication to ensure you get exactly what you envision.

Step 3: Test, Optimise & Launch

I fully test and optimise your Website on all devices. I carry out extensive Keyword and SEO optimisations to ensure you rank at the top. Once you are 100% happy, I push the site live to the web.

Pricing & Packages.

Each website I construct is bespoke, geared towards driving conversions, and filled with content that is genuinely valuable for a small enterprise in the United Kingdom. Available standalone or in a bundle.

Not sure which package suits you?

Enter your current website and I’ll analyse your speed, SEO, and mobile performance — then recommend the right plan.
FAQS

Frequently Asked Questions.

Common questions regarding Custom Web Design for Jewellers.

undraw questions 52ic Direct Launch
Do you understand the jewellery trade, or is this a general web agency?
I’ve built for six jewellers and goldsmiths — boutiques, workshops and the watch trade — and I maintain several of them. The sector knowledge is in the work above, not in a claim.

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